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If I get this right, 85% customers use ad-blockers, and (roughly) 5% pay a subscription on convery's site. Does it mean that the site is profitable with only 1

• convery 9y ago
  Through advertising alone? No. From a purely business perspective, it's shit. But we subsidize it through our other ventures because we want the users to have access to the content.
  • jaclaz 9y ago
    Then I don't understand. If (say) 20% of the 85% now using ad-blockers were convinced that they are hurting you, and stop using the ad-blocker, what will change? I am assuming that the "conversion rate" (i.e. people actually clicking on the ads that they now see) will be very near to 0%.
    • convery 9y ago
      > and stop using the ad-blocker, what will change? The site would become less of a burden on our company. It would still not be profitable, but there's quite a difference between losing 100$ a month and losing 80$ a month to provide users content they've come to expect.
      • jaclaz 9y ago
        No, I was assuming (maybe wrongly) that those that currently use adblockers also never usually click on any ad. The question, if you prefer was: Is there a difference between preventing ads from showing on the page (adblocker) and seeing them but ignoring them?