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Pardon my rudimentary understanding here, but I sort of assumed in such a wide scale auction, pricing would reflect acceptance of a certain level of fraud, and
by sharkweek 9y ago
Pardon my rudimentary understanding here, but I sort of assumed in such a wide scale auction, pricing would reflect acceptance of a certain level of fraud, and that the price would balance out at a point where these fake clicks were part of the equation.
- deleted 9y ago[deleted]
- hi3980 9y agoUp to a point. After some threshold of noise the system becomes unstable. Similarly, after some threshold of fraud the advertisers lose faith and leave. I.e. mostly shit is not a place you want to be at.
- tonyedgecombe 9y agoJudging by my competitor's bids I don't think many advertisers have an 'equation'.
- ssharp 9y agoNever underestimate the amount of dumb money in advertising.
- 55555 9y agoThis is basically true, but it's not a perfectly efficient market and it doesn't react immediately. But basically yea, every network has ad fraud and you just build that into your max CPC because at the end of the day everything runs on a CPA/cost-per-conversion basis.
- baybal2 9y ago>pricing would reflect acceptance of a certain level of fraud, and that the price would balance out at a point where these fake clicks were part of the equation. This is how it is, bur nobody says it aloud