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The account credit probably goes to the agency, and the actual customer is none the wiser. Or it gets credited to some kind of covering-our-asses fund that can
by vosper 9y ago
The account credit probably goes to the agency, and the actual customer is none the wiser. Or it gets credited to some kind of covering-our-asses fund that can be used by the agency to make the click-through cost look a little less bad at the end of the next quarter.
- zaroth 9y agoThe former would be theft, and the later would be fraud. So, let's hope not...
- drewmol 9y agoAlthough I'm not in the industry, I assume that depends on verbose and difficult to understand contact terms...
- bittermang 9y agoHa ha ha, Which account registered the "fraudulent * " clicks? That account receives $X per click, which we've determined, and no you can't see our math. Proprietary information, don't'cha'kno. *Advertising host admits no wrong-doing, has investigated itself, and found itself not at fault. Offer subject to limitations. See Attorney General for details.