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A big chunk of "google's ad traffic" is fake and always has been. It's hard to quantify though, it's up to each business to evaluate whether paying for ads on g

• vosper 9y ago
  When you're on the inside the fake traffic is not so hard to quantify. Problem is that if you've taken the time to quantify it then your staff might start feeling obligated to do something about it. Like talking to customers. Ignorance, as they say, is bliss.