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BJ Fogg's Behavior Model
- franticromantic 16y agoNice level of openness for an academic. Will be interesting to see how the take-up and collaboration goes...
- haliax 16y agoIs he an academic and are there published papers about this? Actually, does anyone know of good (broad/accessible) papers on behavior in general?
- noverloop 16y agohe links to this website in one of his papers, it is a website designed to illicit feedback from his peers. the website of his lab: http://captology.stanford.edu/ http://captology.stanford.edu/
- almost 16y agoI'm not sure I get this. He's saying that to do stuff people need to have motivation, ability and a trigger (which could presumably be just them thinking "hey, maybe I should do that"). Is that new? At all? Is there anything else to this "Behavior Model"? And the referencing style seems a little, uh, odd. This is scoring very highly on my crankometer.
- noverloop 16y agohe goes into detail on the other parts of the website e.g. http://www.behaviormodel.org/triggers.html http://www.behaviormodel.org/triggers.html
- deleted 16y ago[deleted]
- AlexBlom 16y agoMy problem with this is it barely considers environmental factors and resources. Yet environmental factors affect motivation but using this model motivation would be seen as the issue, not environmental factors. Likewise, if the correct resources don't exist nothing will happen. I'm not always a fan of motivational theory but it is why I love Herzberg's Hygiene Factors. The thought is that there are hygiene factors and motivators. Hygiene Factors do not cause motivation on their own but if they do not exist motivation cannot occur (i.e. enough bathrooms, on it's own that doesn't make me work harder but if they are not there I'm pissed). Only once hygiene factors are satisfactory can you focus on Motivators.