I think Joel misses the point about brands; whilst still getting the decision right :) Stack Overflow is a brand - in it's visuals and how it works. The name

I think Joel misses the point about brands; whilst still getting the decision right :) Stack Overflow is a brand - in it's visuals and how it works. The name is where it gets interesting; because often products are "branded" using their name - but not always. And this is one case where there is absolutely no need to brand the sites using the Stack Overflow name - doing so would be like branding it the same way as the supermarket own brand of a top class store. i.e. the store is quality, the goods are quality, but the brand name makes it look cheap :)