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Serious question... Is there any data on usage of tracking for paid vs free apps? There are plenty of cookie onboarding vendors who will pay a monthly recurrin
by shostack 9y ago
Serious question... Is there any data on usage of tracking for paid vs free apps?
There are plenty of cookie onboarding vendors who will pay a monthly recurring CPM rate for mobile logins that they can match against and they do not require you to show ads.
So if the majority of users are not privacy aware and would just accept whatever permissions are requested, what is the disincentive for a paid app to include these trackers and add a recurring revenue stream?
- jacquesm 9y agoNone, and quite a few do.
- shostack 9y agoI know, but do you happen to have any data to reference that actually breaks down the % who do vs. those who don't? Obviously that would be messy data, but I'm genuinely curious as to what the adoption rate is for those sorts of things. I actually don't know much about mobile app traffic analysis, so I'm not sure how easy that is to sniff.