Fake it till you make it is fine if the faking part is selling the story of what you are doing and why it's going to be so great. If other parties assume you ar

Fake it till you make it is fine if the faking part is selling the story of what you are doing and why it's going to be so great. If other parties assume you are farther along than you are, that's fine. But actually lying to them isn't. I view FITYMI as more as a positive confidence building and projecting practice. When it goes on to deception, either self-deception or deceiving employees, partners, customers or investors it's corrosively bad. Sure, lying to one customer might get you a deal, but then you have to perform on that deal. And maybe you do, this time. But that just sucks you into doing it again and again and over time your organization is going to get known as liars who can't meet commitments.