I think the big challenge for Google is they desperately need to be where the users are spending the most time online. Outside of search and YouTube Google just

I think the big challenge for Google is they desperately need to be where the users are spending the most time online. Outside of search and YouTube Google just doesn't have anything that can generate Facebook/Twitter type traffic. I think maybe Google is starting to realize when traditional search becomes less relevant they're kind of in trouble. They don't have a whole lot to fallback on right now.