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Exchange sites are part of a series. The real question is not about some abstract branding truth: people trust/don't trust series. They should be asking wheth
by netcan 16y ago
Exchange sites are part of a series.
The real question is not about some abstract branding truth: people trust/don't trust series.
They should be asking whether they want to accentuate or deaccentuate the grouping. Do they want good brand equity to flow between them. Do they want to avoid bad brand equity (brand liability?) to flowing? Do they want the sites to feel more independent?
Relying on 'series are bad' as justification is like when clients tell me that blue makes their clients feel like buying.
- dirtyaura 16y agoBut StackExchange sites will work only if they inspire a community of domain experts around each site. And the whole Stack Exchange idea is about separate communities, not about community around Stack Exchange brand. I bet that garden aficionados around the world would enjoy more to be part of the LiliesAndRoses.com community than StackExchange.com/Flowers community.
- netcan 16y agoOne the other hand, they are looking for members of one community to seed the next. They are looking for people to understand some of the concepts by recognising it as an exchange site. They are looking for communities to learn from eachother. I'm not saying it's the wrong choice. I don't know much about it. Just saying that as an argument 'Americans don't trust series,' doesn't cut it. I also think it isn't true. I absolutely do pic 'Lonely Planet.'