The article may as well be titled "Why I should be CEO of Uber." Is a ghostwritten 6000+ word tome about Immelt's tenure at GE effective PR? Perhaps this is ef

The article may as well be titled "Why I should be CEO of Uber." Is a ghostwritten 6000+ word tome about Immelt's tenure at GE effective PR? Perhaps this is effective for advancing his goal of becoming the CEO of Uber, but it feels very dated. I'm curious what would be an effective strategy for him today. Personally I think my title for his article would be more authentic. Just come out and say what you want. Declare that you are the best qualified person and aggressively state your case. No one will fault you for wanting this job. The first thing people smell when they see this article is the PR effort that created it. The indirect approach creates suspicion and skepticism because of the cynicism tied to traditional PR. Anyone else feel like being an armchair advisor to Immelt? What would you do?