Sounds a lot like a classic "submarine PR piece", with all the right references and even one spicy one (Mike Tyson quote). "At the other extreme are publicatio

Sounds a lot like a classic "submarine PR piece", with all the right references and even one spicy one (Mike Tyson quote). "At the other extreme are publications like the New York Times and the Wall Street Journal. Their reporters do go out and find their own stories, at least some of the time. They'll listen to PR firms, but briefly and skeptically." I thought HBR was also relatively immune from printing such vanity pieces, evidently not.