I think the biggest barrier is people setting their friends up or people running demos and not properly adjusting the headset (vertically, in/out, and the IPD s

I think the biggest barrier is people setting their friends up or people running demos and not properly adjusting the headset (vertically, in/out, and the IPD slider) before starting. Or not cleaning the lenses, etc. There is definitely a "wow" factor to a properly set up headset, but incompetent demos won't help you there.