They're not really correct that Starbucks has no free alternative. However, this depends on several understandings. The first for me is a sort of A=A mindset,

They're not really correct that Starbucks has no free alternative. However, this depends on several understandings. The first for me is a sort of A=A mindset, that coffee=coffee regardless of all else. Assuming for the moment ground coffee rather than whole-bean or instant, I can get over a month's supply for about 5 bucks. It's not "free", but it's $60 a year for a pot of coffee per day. On top of that, if I don't want to make my own coffee, a $1 coffee mug allows me to get refills at 7-11. And I can get coffee at the food bank reliably. While you might argue that I'm discounting the cost of the water and electricity, I'd argue that instead we're talking about the same issue as the cost of the phone. I have a $20 phone which works well for me. But any purchase in the Play Store is getting judged against that $20 value; if the phone were worth more there'd be no hope of an app significantly increasing the value of the phone. There's no app I really need that's not free (or OEM like phone, text, memo, camera, ebook reader). The few that I do want or which I might need? I can get that function working in a browser.