We were often badly abusing all three terms: minimum, viable, and product. Probably that last one most egregiously. So I put a moratorium on that terminology b

We were often badly abusing all three terms: minimum, viable, and product. Probably that last one most egregiously. So I put a moratorium on that terminology both internally and in our external communication. Now we use "Minimum Viable Experiment". Because it implies that we've established a stable hypothesis, that we've considered what a test and validation plan should look like, established completion criteria, and nobody starts prematurely projecting expectations of sales onto an experiment. The product discovery and development processes are entirely outside that experimentation process. Though one clearly feeds it and the other is fed by it. This has been very successful in keeping expectations aligned and in check consistently internally, externally, and with our investors/board. Even just making the change in language forced a conversation to explain it and that by itself was worth the small shift in terms.