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Does Google need to conquer social though? I guess in a world of shareholders and delivering ever increasing profits they need to try. From the outside it seems
by robryan 16y ago
Does Google need to conquer social though? I guess in a world of shareholders and delivering ever increasing profits they need to try. From the outside it seems it would just be smarter to consolidate a bit, focus on what they can do in the social based search space, do a deal with Facebook ect.
I think they spread themselves across way to many areas without perfecting the core, like better support for the advertisers driving their massive revenues.
- wdewind 16y agoGoogle doesn't necessarily need to conquer social, but they definitely need to understand it better. They wasted a lot on wave and pissed a lot of people off with buzz. Plus the way the gchat contact list and the greader following work is completely mysterious, and that's kind of an important aspect of their social backbone.
- mindcrime 16y agoBuzz and Wave both still have potential though. For me, if they would just roll out a standalone Buzz site that lets me view Buzz's and post without going into my GMail inbox, I'd use it a lot more. But having to go through GMail just feels incredibly clunk. Wave also has tons of potential, but they need to do a better job of explaining to people what it's useful for. And as somebody else pointed out, a better UI would be nice as well. Using Wave is still confusing to people who are used to different metaphors.
- jsz0 16y agoI think the big challenge for Google is they desperately need to be where the users are spending the most time online. Outside of search and YouTube Google just doesn't have anything that can generate Facebook/Twitter type traffic. I think maybe Google is starting to realize when traditional search becomes less relevant they're kind of in trouble. They don't have a whole lot to fallback on right now.