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A simple search would have saved you some embarrassment: https://www.washingtonpost.com/news/wonk/wp/2015/02/11/big-pharmaceutical-companies-are-spending-far-mo
by aioprisan 9y ago
A simple search would have saved you some embarrassment: https://www.washingtonpost.com/news/wonk/wp/2015/02/11/big-pharmaceutical-companies-are-spending-far-more-on-marketing-than-research/?utm_term=.423fe237cf8f https://www.washingtonpost.com/news/wonk/wp/2015/02/11/big-p...
- refurb 9y agoI knew you'd reference that study, it is really poorly done. Lumping all SG&A into "marketing" is wrong. SG&A is a catch all. It included things like staplers, secretaries, etc. it's not purely marketing.