It works both ways I guess, I generally avoid the for Dummies series I think mainly because I've gone through a few a long time ago and didn't find them to usef

It works both ways I guess, I generally avoid the for Dummies series I think mainly because I've gone through a few a long time ago and didn't find them to useful. So yes, the brand can carry over, but also in a negative as well as a positive way. Although with stack exchange it doesn't matter to much, because the sites all have the same look. So that works the same way the domain name would.