- I don't see why customers would be so specific that they only want to look at cost of goods and not other costs. Most products and services people buy are bas

- I don't see why customers would be so specific that they only want to look at cost of goods and not other costs. Most products and services people buy are based on their value for them, not based on their cost of goods. - If you include equipment, rent, and utilities in your cost calculations, then you have to include software developers and servers that are powering the app. I am not talking about apps that you build, publish and forget. Most apps have backend and engineers maintaining and supporting them. - You ignored my point about the customer acquisition cost which is likely to be the biggest cost for most apps.