The reasons Amazon is dangerous in every consumer industry dealing with physical goods are the same. Logistics and a multi billion dollar war chest. Amazons log

The reasons Amazon is dangerous in every consumer industry dealing with physical goods are the same. Logistics and a multi billion dollar war chest. Amazons logistics solutions are unparalleled. If Amazon can make Whole Food more efficient shipping goods and gain even a single percentage point in profits that's huge. And the billions they have to play with means they can afford to be more aggressive in pursuing market share, and riskier in pursuing additional revenue streams. If you're subsisting on 1.5% margins you literally can't afford to bet on something new and it not pay off.