So true. I acquired the rights to older desktop software a few years ago that had been in use for about 10 yrs by a lot of users. The original creators only cha

So true. I acquired the rights to older desktop software a few years ago that had been in use for about 10 yrs by a lot of users. The original creators only charged $50 one time. Some users thought it was $50 per computer so they would pay several times. The owner told me the support costs are too unwieldy and he wanted out. So convincing the prior users that they should pay $10-40/mo was a challenge. For many that objected, I told them the truth - that the prior creators could no longer sustain it at that price and it was actually severely underpriced. I told them they are free to use the desktop version as long as they want but that we can't support it and we are doing a membership model which will be supported - for devices now and in the future and we'll be adding new features as we had been. That helped to convert most. I agree with you that the expectations aren't inline with what it takes because a lot of software is subsidized by ads and we had a long history of desktop apps working for many years. Many users will understand if you position your response properly, assuming you don't have a better, cheaper competitor! :) Our audience is older and we still get contended on price because people will think of the value they get for what they pay for Netflix or Office. They usually understand when you say that specialty software cannot exist unless it's priced higher and that we aren't a megacorp like Microsoft.