For those who read only comments: this is only in Russia. And coin will be issued as a reward for buying whoppers, spendable on more whoppers. So, not that diff

For those who read only comments: this is only in Russia. And coin will be issued as a reward for buying whoppers, spendable on more whoppers. So, not that different than the "buy ten cups of coffee, get the eleventh free" type loyalty programs that have long existed at some US stores.