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Drug makers spend more in marketing than R&D, and I strongly suspect that most of their marketing dollars are spent in the US. So all we're really subsidising i
by dv_dt 9y ago
Drug makers spend more in marketing than R&D, and I strongly suspect that most of their marketing dollars are spent in the US. So all we're really subsidising is more marketing to doctors via our high cost health care system.
http://www.randalolson.com/2015/03/01/design-critique-putting-big-pharma-spending-in-perspective/ http://www.randalolson.com/2015/03/01/design-critique-puttin...
- amag 9y agoThis was very apparent to me when recently on a visit in the US. There were a lot more TV commercials for different kinds of drugs than I'm used to. Ironically the required(?) list of potential side effects at the end of each ad often sounded worse than the condition the drug was supposed to treat in the first place.
- refurb 9y agoDrug makers spend more in marketing than R&D Absolutely untrue. It's amazing how this "fact" continues to be shared even when shown to be false.
- dv_dt 9y agohttps://en.wikipedia.org/wiki/Pharmaceutical_marketing https://en.wikipedia.org/wiki/Pharmaceutical_marketing http://www.pewtrusts.org/en/research-and-analysis/fact-sheets/2013/11/11/persuading-the-prescribers-pharmaceutical-industry-marketing-and-its-influence-on-physicians-and-patients http://www.pewtrusts.org/en/research-and-analysis/fact-sheet...
- aioprisan 9y agoA simple search would have saved you some embarrassment: https://www.washingtonpost.com/news/wonk/wp/2015/02/11/big-pharmaceutical-companies-are-spending-far-more-on-marketing-than-research/?utm_term=.423fe237cf8f https://www.washingtonpost.com/news/wonk/wp/2015/02/11/big-p...
- refurb 9y agoI knew you'd reference that study, it is really poorly done. Lumping all SG&A into "marketing" is wrong. SG&A is a catch all. It included things like staplers, secretaries, etc. it's not purely marketing.