Fair enough. By "different direction" I mean I was surprised by the upshot of the article: just build your apps to be more like the Starbucks model! Not, you kn

Fair enough. By "different direction" I mean I was surprised by the upshot of the article: just build your apps to be more like the Starbucks model! Not, you know, that many apps are deliberately designed to capture and keep our attention, and it can be hard to discern where an app stands before trying it.