Apple's first go at it failed trying to sell gold watches. Maybe they will have better success with $10,000 iphones. The problem is, there is only so much you

Apple's first go at it failed trying to sell gold watches. Maybe they will have better success with $10,000 iphones. The problem is, there is only so much you can do to differentiate $10,000 iphone and $1,000 iphone from feature perspective, other than capacity, materials, and service. IF you're driving $120,000 Mercedes, people know you drive a $120,000 Mercedes. It's not 3 times better than $40,000 Mercedes, but it is substantially better AND different in all aspects. If Apple wants to charge $3,000-$5,000 for an iphone, they'll need to create a separate line, new name, new design, and new everything. And convince developers that it's worth their time developing software with functions exclusive to them.