> It just means my "utility function" is different to yours. Most people include "social recognition" into their utility function. Spreading the idea that "eat

> It just means my "utility function" is different to yours. Most people include "social recognition" into their utility function. Spreading the idea that "eating too much beef is 'bad'" might actually alter the behavior of those who want to be "'good' citizens". (please note I'm not advocating for the method here ; although I certainly see how it could work, I have no idea how much it actually does)