I call these books candy for the brain. That audience just love to feel smart, wise or "aware" (depending on the specific subgenre), and these books give them j

I call these books candy for the brain. That audience just love to feel smart, wise or "aware" (depending on the specific subgenre), and these books give them just that -- pleasant feelings. Napoleon Hill is perhaps the poster child of brain candy, and once you realize a lot of today's books are the (supposedly) backed-by-science versions of the same recipe, the whole genre loses almost all interest.