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Do you know what else was a "great marketing" ploy by Apple? Making products that were better than their competitors. Customer evangalists aren't created by a
by ssharp 19y ago
Do you know what else was a "great marketing" ploy by Apple? Making products that were better than their competitors. Customer evangalists aren't created by a marketing team - they are created by making great products.
Your cult references could be pretty much be applied to fans of anything: the Yankees, the Beatles, some restaurant, or even YCombinator. It's certainly not exlcusive to Apple.
- mixmax 19y agoNo it's certainly not exclusive to Apple, and your examples of other instances of this phenomenon are good - My point is just how much they have perfected it.
- mixmax 19y agoOh - and look at the posts in relation to this post that got downmodded - what other company would be able to convince it's customers to actually start modding something that is the least bit negative about their product down? As I said - it's marketing genious.
- chrisbroadfoot 19y agoOr genius.
- mattmaroon 19y agoActually, it's both. They made some great products, and they cast themselves as a lifestyle rather than a brand. Others have done this, but Apple may have done it the best.