Um, Apple' has always concentrated on well-designed, top-end products. They have always charged huge margins. The drum beat of their marketing throughout the '9

Um, Apple' has always concentrated on well-designed, top-end products. They have always charged huge margins. The drum beat of their marketing throughout the '90s was "our products are better designed". And they were. Even the "boring" beige pizza-box Macs from 1995 were amazingly well put together, both hardware and software. What's changed is that the good design has moved from the heart of their products out to the skin. Today an iPhone looks great (really, great) but you can't even change the battery! How far have Apple come from the days when they cared so much about their users that they even thought to put little pull-out feet on the inside, so that when you opened it up to change the hard-drive everything unfolded with an easy grace?