Well... You work at a startup which produces a website (for example) to distribute porn. You are kind of uncomfortable telling your grandma about this. This is

Well... You work at a startup which produces a website (for example) to distribute porn. You are kind of uncomfortable telling your grandma about this. This is understandable. However, you can reduce this. Why does the semantic of the images and videos distributed by your website matter? You are overall producing a distribution mechanism for various media, like images and video. To a certain degree, you can apply the same measures special forces or the mafia applies: You hide as little relevant details as possible to stay close to the truth, but to remain far away enough to be clear. So, as a first conclusion we can say: We could work there and not tell people, while telling people what we do, even our grandmother. Second, there is something which kinda aggravates me. "Oh my god! He helps others to distribute porn! He helps someone live their sexuality! Burn this (meta-)witches!". But I'm rather not gonna get worked up on that. Given these two, for me, there is clearly no problem in telling friends, and no problem in telling the family, even though it might be necessary to reduce the truth a bit depending on the person you are talking to. Second, considering it. Given the second point I made already, I can just ask: why not? You are just building a distribution platform (for example). This platform usually is independent of the contents it distributes. This might be porn as well as cute little kitten pictures. And again: What is bad about porn? so, tl;dr: 1) yes. 2) yes. as much as I can without offending someone.