This is consumer product with a really low profit margin, which means he'll need a lot more than 100 customers paying $1 each to have a sustainable business. At

This is consumer product with a really low profit margin, which means he'll need a lot more than 100 customers paying $1 each to have a sustainable business. At $1, the product might as well be free. Imagine if this article was retitled "What actually goes into getting your first user." Would anyone care then? Regardless, it would be much more interesting to hear why the customer took out their credit card and entered their payment information. Unfortunately, that's not what this article is about.