I feel like it should be to be "Whole Foods' prices"¹, which makes me feel like the headline writer did that so that they didn't need to add an apostrophe to th

I feel like it should be to be "Whole Foods' prices"¹, which makes me feel like the headline writer did that so that they didn't need to add an apostrophe to the name. Weirdly, the article has one use of "Whole Food stores" in the text too despite many other uses of "Whole Foods" > Amazon said it will continue to lower prices at Whole Food stores and will eventually offer special discounts and in-store benefits to Amazon Prime members. 1: Or "Whole Foods's"? I get almost 100,000 ghits for that.