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That "Zero to One" customer is a big deal. You can now ask that customer why did they buy it in the first place? Why did they take their credit card out of th

• jameslk 9y ago
  This is consumer product with a really low profit margin, which means he'll need a lot more than 100 customers paying $1 each to have a sustainable business. At $1, the product might as well be free. Imagine if this article was retitled "What actually goes into getting your first user." Would anyone care then? Regardless, it would be much more interesting to hear why the customer took out their credit card and entered their payment information. Unfortunately, that's not what this article is about.
  • efdee 9y ago
    I think that alternative title would catch my attention a lot better, actually.