People have said the same about FB and Amazon. I agree that they wont be able to stay at loss for ever, however once the cheap cash runs out there's nothing sto

People have said the same about FB and Amazon. I agree that they wont be able to stay at loss for ever, however once the cheap cash runs out there's nothing stopping them from bumping up the rates a bit and/or growing less aggressively. Yes, they will loose x% of users, but the ones that stay will be served at a profit. At this point, Uber is likely too big to fail. Anecdotally, I have used Uber from the beginning and never even bothered to install anything else just because there was no compelling reason to, I don't see that be different for many users.