In philosophy terms it can be described as leaving the epistemological connection with the real world. The way we think is by creating mental model of the worl

In philosophy terms it can be described as leaving the epistemological connection with the real world. The way we think is by creating mental model of the world around us. This model allows us to separate noise from signal. For instance, your cat jumping on your head, is just cat jumping on your head, you don't take it as your cat is trying to kill you. Now of course, it's not impossible for you to believe that your cat is trying to kill you, but for that, you'd need to believe in a lot of other things, for instance, you must believe cognition and rational ability in your cat. Or at least begin with believing that cat hates you, or that there are humans who have learned to brainwash your cat. When you drop the epistemic connection with the world, any noise can be signal. I remember once Alex Jones was releasing some 'documents' on his site, but his site kept on going down, so he started claiming that hackers are trying to bring his site down in order to attempt to stop releasing the documents. Now, anyone who has launched a new server or trying to bring a site up, knows that it can easily be some glitches or noob web developer unable to bring the site up properly, but in the world Alex Jones lives, any noise can be interpreted as signal and any signal can be interpreted into the conspiracy signal. Since anything which you can believe can be faked, it's not possible for anyone to convince you about anything other than what you already believe.