Interestingly, I don't see a payout linked to Zerodium directly. What happens if someone they do business with decides they can just grab the keys to the castle

Interestingly, I don't see a payout linked to Zerodium directly. What happens if someone they do business with decides they can just grab the keys to the castle directly? I wonder if they'd bargain, or just set another bounty on the individual or group in question.