Two of the largest customers of adwords are Expedia and Priceline. Why? Because almost every travel customer starts by typing their destination into google, an

Two of the largest customers of adwords are Expedia and Priceline. Why? Because almost every travel customer starts by typing their destination into google, and whoever has the top ad gets the booking. It's a fierce bidding war on keywords, and the only winner is Google. This article grossly understates the number of companies and industries that begrudgingly play this game to acquire expensive traffic with hopes that it converts to cheap organic repeat traffic in the future. Google is doing fine.