Maybe it's wishful thinking, but I think the value of personal data in advertising is inflated right now. P&G spent $7 billion on online ads in 2016, and has b

Maybe it's wishful thinking, but I think the value of personal data in advertising is inflated right now. P&G spent $7 billion on online ads in 2016, and has been making a lot of noise about moving away from them. Many of those consumer products can be sold to almost anyone, and hyper-targeting users by keyword may not help much. For the sake of the Internet, it'd be stellar if the value of personal data corrected to a level that stopped the war on user privacy. If it turns out that the value is propped up by hype/FOMO-driven ad purchases by larger companies, it could very well happen.