Do things that don't scale : http://paulgraham.com/ds.html http://paulgraham.com/ds.html There is value in keeping it in-house for the first few iterations, I

Do things that don't scale : http://paulgraham.com/ds.html http://paulgraham.com/ds.html There is value in keeping it in-house for the first few iterations, I think the Pebble guys did that too.