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That's how Apple would define it. Lexus doesn't care what Kia's building, they care what BMW is.
by mattmaroon 16y ago
That's how Apple would define it. Lexus doesn't care what Kia's building, they care what BMW is.
- mistermann 16y agoTrue enough, but not everyone needs (pr wants, considering price) a Lexus, some people only need and want a Kia, as long as it meets certain requirements. However, in the market today, for all practical purposes, almost all you can get in the tablet space is the Lexus (iPad), when a lot of people actually want a Kia (in this case the Pandigital Novel). So as time goes on, this is definitely relevant to Apple. I wouldn't classify it as a "threat" quite yet, but over time products like this will at the very least remove a great deal of their pricing power.
- rbanffy 16y agoAnd, of course, Apple relies on the image of a refined taste, so its customers will have the illusion that by having an iPad, they are on the same league as those who get driven around in Maybachs.