You're not really proposing "acceptance by the public". You're proposing to spin the euphemism treadmill to gain some temporary ignorance by the uninformed. Unt

You're not really proposing "acceptance by the public". You're proposing to spin the euphemism treadmill to gain some temporary ignorance by the uninformed. Until some negative event hits the news again and everyone will once again associate them with that. I think honesty will get you much further. Instead of making bold promises that everyone has heard before ("these are fail-safe", "unsinkable" etc.) just point at the radioactive dust emitted by coal plants instead. Or open pit mining for coal. Or CO2 emissions. Don't claim to be perfect, just better than the competition.