I sometimes ask Google Cloud clients who post this type of stuff, what's your motivation? The one consistent theme is that telling the world that you're doing c

I sometimes ask Google Cloud clients who post this type of stuff, what's your motivation? The one consistent theme is that telling the world that you're doing cool stuff with cool tech raises your organization's profile and helps in recruitment. From my experience working with NY Times they are certainly a top-notch engineering organization. They should be free to advertise that. I don't know if these engineers are being forced to release these types of blogs, but the far more likely (and respectful to said engineers) scenario is that they just want to talk about their work. This isn't the first time NY Times has done this [0][1]. (Work at Google Cloud on same team as boulos and worked with NY Times on some of their migration pieces like BigQuery) [0] https://thenewstack.io/caching-hadoop-new-york-times-embraces-new-technology/ https://thenewstack.io/caching-hadoop-new-york-times-embrace... [1] https://open.nytimes.com/faster-simpler-workflow-analytical-insights-ae6c7055e187?mcubz=1 https://open.nytimes.com/faster-simpler-workflow-analytical-...