> Engineering blogs commonly say what they did to take pride in their work Yep, engineering blogs are also marketing, aimed right at HN readers. Attracting goo

> Engineering blogs commonly say what they did to take pride in their work Yep, engineering blogs are also marketing, aimed right at HN readers. Attracting good engineering talent isn't easy, so companies have to do marketing on that front as well. But, as usual, people being marketed to (in this case, HN readers) don't realize they are being marketed to.