4 ms·

The first statement is partially true (it's certainly nice) but that's true of any marketing team. To be clear, I don't think the NYT people were pushed to do t

by boulos 9y ago

The first statement is partially true (it's certainly nice) but that's true of any marketing team. To be clear, I don't think the NYT people were pushed to do this. Engineering blogs commonly say what they did to take pride in their work. I'm not in marketing, so I don't know if we we're involved. Maybe they sent it over for review, but I kind of doubt it. (To the comment below, we don't pay people for content, and it's demeaning to the engineers at NYT to suggest that). Disclosure: I work on Google Cloud (as an engineer, not in marketing, despite how I like HN).

ucaetano 9y ago
> Engineering blogs commonly say what they did to take pride in their work Yep, engineering blogs are also marketing, aimed right at HN readers. Attracting good engineering talent isn't easy, so companies have to do marketing on that front as well. But, as usual, people being marketed to (in this case, HN readers) don't realize they are being marketed to.
vgt 9y ago
I sometimes ask Google Cloud clients who post this type of stuff, what's your motivation? The one consistent theme is that telling the world that you're doing cool stuff with cool tech raises your organization's profile and helps in recruitment. From my experience working with NY Times they are certainly a top-notch engineering organization. They should be free to advertise that. I don't know if these engineers are being forced to release these types of blogs, but the far more likely (and respectful to said engineers) scenario is that they just want to talk about their work. This isn't the first time NY Times has done this [0][1]. (Work at Google Cloud on same team as boulos and worked with NY Times on some of their migration pieces like BigQuery) [0] https://thenewstack.io/caching-hadoop-new-york-times-embraces-new-technology/ https://thenewstack.io/caching-hadoop-new-york-times-embrace... [1] https://open.nytimes.com/faster-simpler-workflow-analytical-insights-ae6c7055e187?mcubz=1 https://open.nytimes.com/faster-simpler-workflow-analytical-...
- joatmon-snoo 9y ago
  I imagine the resulting discussion may also open the team's eyes to alternatives that others have succeeded and failed with, which in turn helps the team in further refining their process.

by boulos 9y ago

ucaetano 9y ago

> Engineering blogs commonly say what they did to take pride in their work Yep, engineering blogs are also marketing, aimed right at HN readers. Attracting good engineering talent isn't easy, so companies have to do marketing on that front as well. But, as usual, people being marketed to (in this case, HN readers) don't realize they are being marketed to.

vgt 9y ago

I sometimes ask Google Cloud clients who post this type of stuff, what's your motivation? The one consistent theme is that telling the world that you're doing cool stuff with cool tech raises your organization's profile and helps in recruitment. From my experience working with NY Times they are certainly a top-notch engineering organization. They should be free to advertise that. I don't know if these engineers are being forced to release these types of blogs, but the far more likely (and respectful to said engineers) scenario is that they just want to talk about their work. This isn't the first time NY Times has done this [0][1]. (Work at Google Cloud on same team as boulos and worked with NY Times on some of their migration pieces like BigQuery) [0] https://thenewstack.io/caching-hadoop-new-york-times-embraces-new-technology/ https://thenewstack.io/caching-hadoop-new-york-times-embrace... [1] https://open.nytimes.com/faster-simpler-workflow-analytical-insights-ae6c7055e187?mcubz=1 https://open.nytimes.com/faster-simpler-workflow-analytical-...

joatmon-snoo 9y ago
I imagine the resulting discussion may also open the team's eyes to alternatives that others have succeeded and failed with, which in turn helps the team in further refining their process.