4 ms·

Could you definitively state whether or not AMP pages are ranked higher within searches or will be in the future? If so, please stop. Thanks.

kuschku 9y ago
Not op, but: There is an official statement from Google that they are not higher ranked within of the results, but AMP links can get indirect ranking boosts, for example Google lists the top 4 or 5 relevant AMP links before the actual results in a carousel. This is identical to the ranking boost given to Google Shopping (for which Google was just fined 3 billion EUR), so you can expect the same result.
- tyingq 9y ago
  More minor, but AMP results get the little lightning bolt icon too. I believe there is research showing that little adornments like that convey trust and increase the CTR vs other listings that don't have them.
- bb611 9y ago
  > This is identical to the ranking boost given to Google Shopping (for which Google was just fined 3 billion EUR), so you can expect the same result. Isn't it different because (presumably) the AMP links aren't owned by Google? The fine was specifically for anti-competitive behavior, i.e. consistently surfacing their own links over those of shopping competitors, which at least with AMP links isn't necessarily the behavior, though there is likely some overlap there.
  - kuschku 9y ago
    It is actually. Google only gives the carousel position benefit to sites using the AMP js from Google's CDN. If you use any other CDN, you don't get the benefit.
    - bb611 9y ago
      Where's Google's upside in all this? This (maybe) improves their search product, but it doesn't directly make them money. From a legal standpoint, this behavior is clearly different from their last slap on the wrist.
      - ino 9y ago
        Amp has ads, including AdSense. https://www.ampproject.org/docs/guides/ads/ads_getting_started https://www.ampproject.org/docs/guides/ads/ads_getting_start...
        bb611 9y ago
        AMP supports dozens of ad networks, including AdSense. It gives no particular benefit to Google's ads, and it doesn't require any ads.
        shostack 9y ago
        Except for all the ad networks that don't get approved...
        bb611 9y ago
        Given the range of ad networks they support, it still gives no particular benefit to Google.
      - ino 9y ago
        Google's upside is that the amp website on google is fast while everwhere else it's slower. Google doesn't want the web to be fast or lean, it incentivizes you to create a fast version to be shown from google while the slow version is shown everywhere else. Google: fast, everyone else: slow. And amp positioning and ui display is absolutely a ranking boost.
        bb611 9y ago
cramforce 9y ago
AMP is not a ranking factor in Google Search. More official statement here https://twitter.com/johnmu/status/824185977098960897 https://twitter.com/johnmu/status/824185977098960897
- TekMol 9y ago
  Except when it is: http://searchengineland.com/figz/wp-content/seloads/2016/12/AMP-rich-card-carousel-Final-Trimmed.jpg http://searchengineland.com/figz/wp-content/seloads/2016/12/...

kuschku 9y ago

Not op, but: There is an official statement from Google that they are not higher ranked within of the results, but AMP links can get indirect ranking boosts, for example Google lists the top 4 or 5 relevant AMP links before the actual results in a carousel. This is identical to the ranking boost given to Google Shopping (for which Google was just fined 3 billion EUR), so you can expect the same result.

tyingq 9y ago
More minor, but AMP results get the little lightning bolt icon too. I believe there is research showing that little adornments like that convey trust and increase the CTR vs other listings that don't have them.
bb611 9y ago
> This is identical to the ranking boost given to Google Shopping (for which Google was just fined 3 billion EUR), so you can expect the same result. Isn't it different because (presumably) the AMP links aren't owned by Google? The fine was specifically for anti-competitive behavior, i.e. consistently surfacing their own links over those of shopping competitors, which at least with AMP links isn't necessarily the behavior, though there is likely some overlap there.
- kuschku 9y ago
  It is actually. Google only gives the carousel position benefit to sites using the AMP js from Google's CDN. If you use any other CDN, you don't get the benefit.
  - bb611 9y ago
    Where's Google's upside in all this? This (maybe) improves their search product, but it doesn't directly make them money. From a legal standpoint, this behavior is clearly different from their last slap on the wrist.
    - ino 9y ago
      Amp has ads, including AdSense. https://www.ampproject.org/docs/guides/ads/ads_getting_started https://www.ampproject.org/docs/guides/ads/ads_getting_start...
      - bb611 9y ago
        AMP supports dozens of ad networks, including AdSense. It gives no particular benefit to Google's ads, and it doesn't require any ads.
        shostack 9y ago
        Except for all the ad networks that don't get approved...
        bb611 9y ago
        Given the range of ad networks they support, it still gives no particular benefit to Google.
    - ino 9y ago
      Google's upside is that the amp website on google is fast while everwhere else it's slower. Google doesn't want the web to be fast or lean, it incentivizes you to create a fast version to be shown from google while the slow version is shown everywhere else. Google: fast, everyone else: slow. And amp positioning and ui display is absolutely a ranking boost.
      - bb611 9y ago

cramforce 9y ago

AMP is not a ranking factor in Google Search. More official statement here https://twitter.com/johnmu/status/824185977098960897 https://twitter.com/johnmu/status/824185977098960897

TekMol 9y ago
Except when it is: http://searchengineland.com/figz/wp-content/seloads/2016/12/AMP-rich-card-carousel-Final-Trimmed.jpg http://searchengineland.com/figz/wp-content/seloads/2016/12/...