You're shitting on the project without knowing anything about it yourself... but you ask how he can be interested without knowing details? And yes, the brand--

You're shitting on the project without knowing anything about it yourself... but you ask how he can be interested without knowing details? And yes, the brand-- which is to say, their 40 year history of delivering products at a level of quality and innovation unmatched by any company in the world-- is enough to be interested in anything they produce.