Apple has never been a company that serves everyone, hence the reason they have a only a minor market share. They care about aesthetics and ease of use - which

Apple has never been a company that serves everyone, hence the reason they have a only a minor market share. They care about aesthetics and ease of use - which is why there isn't the tractor equivalent of a smart phone in their lineup. Your shoulder use cases means you probably wouldn't buy a vehicle made by Apple, similar to how if you need X feature in a phone and Apple doesn't provide it you'd buy a suitable alternative. Let's go backwards with this one: What are most road trips for? Commuting. Would Apple want to make a vehicle for all uses and conditions? Doubtful. Would Apple want to make a truck? Highly doubtful. They only need to make a vehicle that covers a considerable number of (but not all) use cases. If it can get people to work, to a store, to a friends house, to a restaurant or bar then the number of people who would want one is considerable. It would probably be better suited to those living in cities, but that's still a lot of people who notably require something that doesn't take up much space as parking is at a premium. Better yet, the vehicle could park itself, return home when not needed, pick up the occupant on demand or even car-share the way Elon Musk predicts Tesla owners might lease their vehicles.