That's a good question and so far it has been the most challenging thing to communicate this well, or, in a concise way. So, any feedback is welcome. When an a

That's a good question and so far it has been the most challenging thing to communicate this well, or, in a concise way. So, any feedback is welcome. When an application sends transactional messages, software teams often integrate with some transactional email service (SendGrid, Mailgun, etc). However, these services primarily solve an infrastructure problem, i.e. the problem of not having to setup and look after your own SMTP server. These services typically don't solve a content problem. Many applications these days send both email and SMS (and if there is mobile app, also mobile push). Somehow we're totally OK with using any of the MailChimps of this world for promotional messages (email templates) but when it comes to our transactional messaging we're fine to just stick message text in our source code. When a team grows, product people will want to have easy access to the message text, not just for marketing/promotional email, because they will want to tweak it constantly. In a way you can think of Postways as a message management system. Onboarding users has been slow. One of the main problems I have run into is that when software guys look at this they say something like "Uh, I can build this is a weekend" (typical developer under-estimation) and business owners find it to technical and refer judgement to their lead dev. From the users I do have it actually took a while for them to "get it", I had to spend quite a bit of time helping them to onboard but once they were in, the feedback was mostly along the lines of; of course, this makes total sense.. One last thing, I'm not competing with any of the existing transactional services. To use Postways you need to BYO your own infrastructure. Reasons, It wasn't a problem I wanted to solve and I figured most people already use some service for their transactional messaging, making it easier to onboard them. E.g. Postways fully supports SMTP integration, so if you're already using Mandrill, or what ever, you can just keep using that.