yes, you've essentially calculated the elasticity of demand[1] and determined that moving up the price curve would be more profitable for uber. that's exactly t

yes, you've essentially calculated the elasticity of demand[1] and determined that moving up the price curve would be more profitable for uber. that's exactly the rational move for uber, in the absence of other competitive pressures. [1] https://en.wikipedia.org/wiki/Price_elasticity_of_demand https://en.wikipedia.org/wiki/Price_elasticity_of_demand