There's no reason to have the "claps" -- they could easily measure engagement without the readers having to actively do anything (visits to page/time on site, e

There's no reason to have the "claps" -- they could easily measure engagement without the readers having to actively do anything (visits to page/time on site, etc.). This reeks of a gimmick/someone trying to do something for their MBA thesis, vs. actually trying to get authors fairly paid.